Luxury sector meets the humanitarian sector: ‘La Bouche Rouge’ takes action in Togo

What if the luxury sector aligned with the aspirations of society? The age of non-stop plastic is coming to an end. Nicolas Gerlier is the founder of the eco-friendly lipstick brand “La Bouche Rouge”; his business is committed to promoting sustainable development. Thanks to a partnership with Eau Vive Internationale, the company has pledged to donate 100 litres of drinking water to an African village for every lipstick sold. We went to find out more in the village of Hilou, in Togo.