{"id":10703,"date":"2020-02-04T18:05:12","date_gmt":"2020-02-04T17:05:12","guid":{"rendered":"http:\/\/www.cyberlego.net\/afrique\/2020\/02\/04\/football-sponsorship-rwandas-controversial-strategy-to-boost-tourism\/"},"modified":"2020-02-04T18:05:12","modified_gmt":"2020-02-04T17:05:12","slug":"football-sponsorship-rwandas-controversial-strategy-to-boost-tourism","status":"publish","type":"post","link":"https:\/\/www.cyberlego.net\/afrique\/2020\/02\/04\/football-sponsorship-rwandas-controversial-strategy-to-boost-tourism\/","title":{"rendered":"Football sponsorship: Rwanda&rsquo;s controversial strategy to boost tourism"},"content":{"rendered":"<div>In an effort to boost its international image and attract more foreign visitors, the Rwandan government is investing heavily in football sponsorship.\u00a0The \u00ab\u00a0Visit Rwanda\u00a0\u00bb\u00a0slogan first became visible on Arsenal football jerseys thanks to a \u20ac34\u00a0million deal signed in May 2018. A similar contract was recently signed with French club Paris\u00a0Saint-Germain. The strategy is already reaping results, but some observers say Rwanda should also be investing in improving\u00a0its human rights record. FRANCE 24&rsquo;s Simon Wohlfahrt reports.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In an effort to boost its international image and attract more foreign visitors, the Rwandan government is investing heavily in football sponsorship.\u00a0The \u00ab\u00a0Visit Rwanda\u00a0\u00bb\u00a0slogan first became visible on Arsenal football jerseys thanks to a \u20ac34\u00a0million deal signed in May 2018. A similar contract was recently signed with French club Paris\u00a0Saint-Germain. The strategy is already reaping &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[3,4],"class_list":["post-10703","post","type-post","status-publish","format-standard","","category-headlines","tag-africa","tag-afrique"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.net\/afrique\/wp-json\/wp\/v2\/posts\/10703"}],"collection":[{"href":"https:\/\/www.cyberlego.net\/afrique\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.net\/afrique\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.net\/afrique\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.net\/afrique\/wp-json\/wp\/v2\/comments?post=10703"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.net\/afrique\/wp-json\/wp\/v2\/posts\/10703\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.net\/afrique\/wp-json\/wp\/v2\/media?parent=10703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.net\/afrique\/wp-json\/wp\/v2\/categories?post=10703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.net\/afrique\/wp-json\/wp\/v2\/tags?post=10703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}