{"id":176306,"date":"2026-08-04T12:03:16","date_gmt":"2026-08-04T10:03:16","guid":{"rendered":"https:\/\/www.cyberlego.net\/cyberlegotech\/2026\/08\/04\/pourquoi-netflix-pense-que-les-publicites-marchent-mieux-quand-on-est-plonge-dans-une-serie\/"},"modified":"2026-08-04T12:03:16","modified_gmt":"2026-08-04T10:03:16","slug":"pourquoi-netflix-pense-que-les-publicites-marchent-mieux-quand-on-est-plonge-dans-une-serie","status":"publish","type":"post","link":"https:\/\/www.cyberlego.net\/cyberlegotech\/2026\/08\/04\/pourquoi-netflix-pense-que-les-publicites-marchent-mieux-quand-on-est-plonge-dans-une-serie\/","title":{"rendered":"Pourquoi Netflix pense que les publicit\u00e9s marchent mieux quand on est plong\u00e9 dans une s\u00e9rie"},"content":{"rendered":"<div>Lors du MAX Summit 2026, Netflix a d\u00e9fendu une nouvelle approche de la mesure de l&rsquo;efficacit\u00e9 publicitaire. La plateforme estime que l&rsquo;attention port\u00e9e aux contenus constitue un indicateur plus pertinent que la seule port\u00e9e, avec des effets mesurables sur la m\u00e9morisation des marques et les intentions d&rsquo;achat.<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"slide-text-bg2\"><span>Lors du MAX Summit 2026, Netflix a d\u00e9fendu une nouvelle approche de la mesure de l&rsquo;efficacit\u00e9 publicitaire. La plateforme estime que l&rsquo;attent<\/span><\/div>\n<div class=\"slide-btn-area-sm\"><a href=\"https:\/\/www.cyberlego.net\/cyberlegotech\/2026\/08\/04\/pourquoi-netflix-pense-que-les-publicites-marchent-mieux-quand-on-est-plonge-dans-une-serie\/\" class=\"slide-btn-sm\">Lire la suite<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[5,4],"class_list":["post-176306","post","type-post","status-publish","format-standard","hentry","category-topnews","tag-news","tag-tech"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.net\/cyberlegotech\/wp-json\/wp\/v2\/posts\/176306"}],"collection":[{"href":"https:\/\/www.cyberlego.net\/cyberlegotech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.net\/cyberlegotech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.net\/cyberlegotech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.net\/cyberlegotech\/wp-json\/wp\/v2\/comments?post=176306"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.net\/cyberlegotech\/wp-json\/wp\/v2\/posts\/176306\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.net\/cyberlegotech\/wp-json\/wp\/v2\/media?parent=176306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.net\/cyberlegotech\/wp-json\/wp\/v2\/categories?post=176306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.net\/cyberlegotech\/wp-json\/wp\/v2\/tags?post=176306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}