Push and Pull Strategies to Encourage E-Commerce in Senegal – Maybe Impact of COVID-19 Trumps Them Both

[Balancing Act] London -Governments often adopt a « push » strategy when they want their citizens to do something and this is what the Senegalese Government is doing with e-commerce. But e-commerce start-up Jumia has been wrestling with the « pull » of demand for e-commerce services. But Russell Southwood looks at how it may be the impact of Covid-19 that will change behavior in relation to e-commerce.